TASK:
Design a wrap for the Whitney’s construction site. Communicate that Whitney is moving to lower east location in 2015.

SOLUTION FOR THE WESTERN EXPOSURE:
While there aren’t millions of visitors to the High Line walking by this location, it’s extremely valuable nonetheless. Every car that drives the West Side Highway passes it as do visitors to the Hudson River Greenway. This is a low-fidelity, high-impact exposure. The solution is succinct and bold using the effect of a linticular print.

TASK:
Design a wrap for the Whitney’s construction site. Communicate that Whitney is moving to this location in 2015.

SOLUTION FOR HIGH LANE EXPOSURE:
It’s construction site wall is a museum wall. A museum wall on the street.
In a social experiment we’ll uncover what happens when art leaves the safety of the museum. We’ll put a fake framed painting on the wall down at the site and place the traditional red ribbons in front. Now the fate of the picture is in the hands of the audience. Who will be the first to cross the ribbon, draw on it or even steal it? Everything will be filmed and documented to see what happens when art goes beyond the walls.

WHY DON'T YOU

email me at mikkelno@gmail.com
add me on facebook
link to my profile on LinkedIn
or give me a call on +45 61774422